Apple iOS 14 Roll Out Severely Impacts Facebook Advertising Measurement & Optimization

This is a time-sensitive brief for advertisers and executives running paid media programs on Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, and any other app-based platforms.

Apple launched its iOS 14 update in Q1 2021 which forces iPhone users to “opt-in” to be tracked by 3rd party apps downloaded from the App Store. It rolled out officially on Facebook on 1/19/21.

Many users have opted-out of being tracked, leaving major blind spots in performance data, hindering the ability to target, limiting data sets off of which to algorithmically optimize — each of which can hurt your Facebook advertising performance.

TL;DR — it's a big deal. Learn what steps you can take to adapt your campaigns today.

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